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In early February 2026, Google officially rolled out a major Discover Core Update specifically designed to refine how content is surfaced in personalized mobile feeds. Unlike traditional search updates that focus on what people type into a box, this update changes what Google shows people before they even ask.
For salon and spa owners, this is a massive shift from "being searched for" to "being discovered." Here is what you need to know to keep your chairs full and your booking calendar glowing.
In early February 2026, Google officially rolled out a major Discover Core Update specifically designed to refine how content is surfaced in personalized mobile feeds. Unlike traditional search updates that focus on what people type into a box, this update changes what Google shows people before they even ask.
For salon and spa owners, this is a massive shift from "being searched for" to "being discovered." Here is what you need to know to keep your chairs full and your booking calendar glowing.