When choosing a publisher platform for monetizing content, consider the following key factors:
Among the many options, Google AdSense remains the most popular due to its massive advertiser base and high ad quality. AdSense typically offers a 68% revenue share to content publishers, making it one of the most generous in the industry.
However, for creators with large audiences, Media.net, powered by Yahoo and Bing, is a strong contender, offering comparable or sometimes better RPMs, especially for U.S. and U.K. traffic.
For video content, YouTube (owned by Google) offers a 55% revenue share to creators. Although lower than AdSense, the vast reach and ad inventory balance it out.
Programmatic platforms like Ezoic and AdThrive can offer even higher earnings through AI-based ad optimization, but they usually have minimum traffic requirements.
Ultimately, the “best” platform depends on your audience, niche, and traffic volume. For most beginners, AdSense is the easiest to start with, while high-traffic publishers may benefit more from premium networks like AdThrive or Mediavine.
- Revenue share percentage
- Ad fill rates and CPM (Cost Per Mille)
- Audience targeting and ad quality
- Payment terms and thresholds
- Platform transparency and support
Among the many options, Google AdSense remains the most popular due to its massive advertiser base and high ad quality. AdSense typically offers a 68% revenue share to content publishers, making it one of the most generous in the industry.
However, for creators with large audiences, Media.net, powered by Yahoo and Bing, is a strong contender, offering comparable or sometimes better RPMs, especially for U.S. and U.K. traffic.
For video content, YouTube (owned by Google) offers a 55% revenue share to creators. Although lower than AdSense, the vast reach and ad inventory balance it out.
Programmatic platforms like Ezoic and AdThrive can offer even higher earnings through AI-based ad optimization, but they usually have minimum traffic requirements.
Ultimately, the “best” platform depends on your audience, niche, and traffic volume. For most beginners, AdSense is the easiest to start with, while high-traffic publishers may benefit more from premium networks like AdThrive or Mediavine.