A Salesforce drip campaign is an automated marketing strategy that sends pre-scheduled emails or messages to leads and customers over a specific period. Using Salesforce drip campaign workflows, businesses can nurture prospects, build relationships, and guide them through the sales funnel with personalized content. These campaigns are triggered by user actions, behavior, or specific timelines, ensuring timely communication. Marketers can segment audiences, track engagement, and optimize performance using analytics within Salesforce. By integrating tools like 360 SMS App, companies can extend drip campaigns beyond email to SMS marketing for higher engagement and faster responses. Automation saves time, increases consistency, and improves conversion rates. Overall, a Salesforce drip campaign helps businesses maintain meaningful communication, boost customer retention, and drive measurable sales growth effectively.