UAC Campaigns For Gambling

[RoyLucas]

I see a lot of affiliates shifting towards mobile apps rather than direct linking to landing pages. Is it really worth the development cost to build an Android app just for arbitrage? I am trying to figure out if the ROI on app campaigns is actually higher than standard search traffic.

 

[CarlBozman]

The shift is happening because Universal App Campaigns (UAC) allow for much higher volume and automated optimization across Google's entire ecosystem, including YouTube and Play Store. To succeed, you need a solid Google Ads advertising strategy that involves using either native apps (APK) or Progressive Web Apps (PWA) to bypass some of the stricter web-based restrictions. RevenueLab discusses this extensively, noting that PWAs are becoming a preferred standard for aggressive scaling.