Yes, upgrading their economy class ticket to first class in Qantas does not allow a direct upgrade, but travelers can upgrade their business class tickets to the first class cabin. Travelers can upgrade their tickets using the online Bid Upgrade program, upgrade at the airport check-in counter last minute for cash or points, or redeem points during booking. For further information about Qantas First Class, travelers can visit the official website and read the blog mentioned by Fares First Class.