I’m at a point where I’m not sure throwing more money into ads makes sense anymore. Our traffic is decent, but conversion rate hasn’t really improved in months. Every time we want to grow revenue, the first instinct is to increase the ad budget, and that’s getting expensive. I’ve been thinking whether it would be smarter to bring in a team that focuses specifically on eCommerce CRO instead of just scaling traffic. Has anyone here actually hired specialists to optimize what you already have instead of spending more on ads?