In this age where privacy matters a lot, observing a customer's dos and don’ts is very critical. call-back consent is when you first get permission before following up with a call. This method not only meets legal obligations, but also helps establish trust while improving customer experience. Have you noticed that calls increased for follow-ups when prospects know they can decide when to call? Clearly defined permission enhances customer respect and reduces uninvited calls, helping improve your customer service score. This builds your image as a brand who is customer-centric.