While there isn't one definitive "best" platform for gambling digital ads due to varying regulations, target audiences, and advertising goals, several platforms and strategies are frequently utilized. It's crucial to understand the complex and often restrictive legal landscape surrounding gambling advertising, which differs significantly across countries and even within regions.
Here's a breakdown of potential platforms and important considerations:
Platforms Often Used (with caveats and restrictions):
Here's a breakdown of potential platforms and important considerations:
Platforms Often Used (with caveats and restrictions):
- 7Search PPC: Positions itself as a tailored solution for gambling advertising with various ad formats.
- Specialized Ad Networks for Gambling: Several ad networks specifically cater to the iGaming industry. These networks often have experience navigating the regulations and can connect advertisers with relevant traffic. Some examples frequently mentioned include:
- Blockchain-Ads: Known for crypto casino and betting offers, with advanced targeting including on-chain crypto user behavior. Requires a higher minimum deposit.
- PropellerAds: A multi-source platform with diverse ad formats and a large global reach. Known for push notifications and popunders.
- RichAds: Offers various ad formats like push, in-page push, and pop-ups, with a focus on high ROI for gambling offers.
- Adsterra: Provides a range of ad formats and global reach, often working with the gambling vertical.
- Adcash: Provides various ad formats and global traffic.
- PopCash: Focuses on popunder traffic.
- Pushground: Allows iGaming and online casino ads with certain restrictions.