What is the best CPM rate for crypto traffic in 2025?

The best CPM for crypto traffic in 2025 varies depending on several factors, including traffic quality, geolocation, and the type of crypto-related content. However, on average, the best CPM for crypto traffic ranges between $10 to $50, with premium sources and Tier 1 countries (like the US, UK, Canada, and Germany) sometimes reaching $70 or more.



To achieve the best CPM for crypto traffic, publishers should focus on:

  • High-quality, targeted audiences interested in crypto, DeFi, NFTs, or blockchain.
  • Traffic from Tier 1 countries.
  • Using trusted ad networks that specialize in crypto, such as Coinzilla, Bitmedia, or A-Ads.
  • Optimizing for mobile and desktop views with clean, fast-loading websites.
Keep in mind that crypto CPM rates are also influenced by market trends and advertiser demand. During a bull market, rates tend to increase due to higher competition among crypto advertisers.

In summary, if you're looking to monetize crypto traffic, aiming for a CPM above $30 is a strong benchmark for 2025, especially if your audience is engaged and comes from high-value geos.