How Does TOFU, MOFU, BOFU Work in a Sales Funnel?

Anjum1

New member
TOFU, MOFU, and BOFU work like stepping stones in a sales funnel. TOFU attracts attention through blogs, ads, and social media posts. MOFU nurtures that interest with emails, case studies, and webinars. BOFU seals the deal with product demos, free trials, or special offers. Understanding TOFU vs MOFU vs BOFU is crucial because each stage addresses different customer needs. The sales funnel works best when all three stages are aligned, making it easier to move leads from curiosity to commitment. By applying TOFU, MOFU, and BOFU strategies, businesses can create a smooth path that turns prospects into paying customers.

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