How do ecommerce SEO agencies measure ROI and success for online shops?

davissmith

New member
Jun 13, 2025
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Hi everyone,

I’m trying to understand how ecommerce SEO agencies track the success of their work. Do they mainly focus on organic traffic, keyword rankings, or do they tie everything directly to revenue? How is ROI calculated for online stores—through conversions, sales growth, or other metrics? Are there specific tools or reporting methods that make this measurement accurate and transparent? I’d love to hear your experiences or examples of how agencies prove the value of their SEO efforts beyond just rankings. Any insights would be really helpful!