Many B2B marketers use content syndication to expand reach, but results often vary when targeting is too broad. By combining content syndication with B2B intent data, teams can distribute relevant assets to accounts actively researching specific solutions. This approach improves engagement quality, supports multi-touch nurture journeys, and helps sales teams focus on accounts with real buying signals. I’m interested in learning how others are using intent data to refine syndication strategies and whether it has helped move prospects faster through the pipeline.