Hello everyone,
I would appreciate your views on B2B intent data which has proven to be a global asset. I have come across tools like intent data bank that empowers businesses with the critical information regarding their target customer’s research interests. For marketers and salespeople, this is an opportunity unlike any other.
For instance, strong B2B intent data platforms let firms know which leads are already browsing for what, and where, and as a result, let marketers develop narrowly customized marketing efforts to these leads therefore improving the overall efficiency of the lead scoring. It is no longer enough to understand what sales messages should be sent to customers; the critical consideration is when to send it and to whom.
Have any of you set goals or KPIs for B2B intent data in your campaigns? Were there visible results? If you already use Intent Data Bank, which systems and tools would you recommend for this purpose?
I am eager to hear your thoughts as well as various tips tailored for specific situations. Let us discuss how we can all benefit from these invaluable insights by showing how better they can be used.
I would appreciate your views on B2B intent data which has proven to be a global asset. I have come across tools like intent data bank that empowers businesses with the critical information regarding their target customer’s research interests. For marketers and salespeople, this is an opportunity unlike any other.
For instance, strong B2B intent data platforms let firms know which leads are already browsing for what, and where, and as a result, let marketers develop narrowly customized marketing efforts to these leads therefore improving the overall efficiency of the lead scoring. It is no longer enough to understand what sales messages should be sent to customers; the critical consideration is when to send it and to whom.
Have any of you set goals or KPIs for B2B intent data in your campaigns? Were there visible results? If you already use Intent Data Bank, which systems and tools would you recommend for this purpose?
I am eager to hear your thoughts as well as various tips tailored for specific situations. Let us discuss how we can all benefit from these invaluable insights by showing how better they can be used.