Beyond the food, the brand emphasizes friendly, Southern-style customer service, creating a welcoming atmosphere in each restaurant. Since its founding by Stacy Brown in 2008, the chain has grown steadily, combining a simple, comforting menu with strong community values, which has helped it gain a loyal following across the United States. While exploring comfort food options, many also compare prices at other chains, such as the Dairy Queen 6 piece chicken basket price, to see where they get the best value. It’s a good example of how a niche concept, done well, can scale nationally.