Computer Telephony Integration (CTI) in Salesforce enables seamless communication between your phone system and CRM platform, improving customer engagement and agent efficiency. With CTI Salesforce integration, sales and support teams can make and receive calls directly within Salesforce, automatically log call details, and access real-time customer information. This integration reduces manual data entry, streamlines workflows, and enhances response times. Features like screen pop-ups, click-to-dial, and call recording help teams deliver personalized customer experiences. By leveraging CTI in Salesforce, businesses can increase productivity, improve customer satisfaction, and gain better insights into communication performance and sales activities.