Hi everyone,
I’m seeing a noticeable shift in how category pages perform, especially with AI-driven search results. Pages built around clear entities (brands, use cases, attributes) seem to be gaining more visibility than purely keyword-focused categories, but I’m curious if others are seeing the same trend.
While running an AI visibility analysis on a few ecommerce sites, the entity-structured categories appeared to align better with AI summaries and recommendations.
Have you tested entity-based category pages against traditional keyword-led ones? Which approach is actually outperforming in real scenarios?
I’m seeing a noticeable shift in how category pages perform, especially with AI-driven search results. Pages built around clear entities (brands, use cases, attributes) seem to be gaining more visibility than purely keyword-focused categories, but I’m curious if others are seeing the same trend.
While running an AI visibility analysis on a few ecommerce sites, the entity-structured categories appeared to align better with AI summaries and recommendations.
Have you tested entity-based category pages against traditional keyword-led ones? Which approach is actually outperforming in real scenarios?