Are Adult Push Ads Worth Testing for Better ROI

Stevehawk

Member
Dec 30, 2024
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Has anyone here actually figured out how to make adult push Ads work without burning through budget?

I have been testing different traffic sources lately, and push ads in the adult niche caught my attention. They seem simple on the surface. Small notification, quick click, fast results. But once I started running campaigns, I realized bidding can get tricky fast. Either I bid too low and get no traffic, or I bid higher and see clicks with barely any conversions.

My biggest struggle was not knowing how aggressive to be with bids in the beginning. I tried starting high just to gather data quickly, but that drained my budget before I could properly optimize. Then I tried starting low and slowly increasing. That felt safer, but the volume was painfully slow.

What helped me was thinking less about winning every impression and more about testing smartly. I began setting small daily budgets for each segment and adjusting bids based on performance, not guesses. I also separated campaigns by device and geo instead of mixing everything together. That made it easier to see where my money was actually going.

Another thing I noticed is that timing matters more than I expected. Some hours converted much better, so instead of bidding high all day, I increased bids only during better performing times. It was not perfect, but it felt more controlled.

I am still learning, but for me, the key with Adult Push Ads is patience and small adjustments instead of big jumps. Curious if others here had similar results or if you found a completely different approach that worked better.