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I’ve been in the finance advertising space for a while now, and one thing that keeps bugging me is how tricky it is to scale campaigns without everything falling apart. You know what I mean — things go well at first, numbers look good, and then the moment you increase budget or expand targeting...

So, I was watching an insurance ad the other day—one of those dramatic ones where a guy crashes his car and the narrator’s voice says something like “Are you protected when life takes a turn?” It got me thinking: do these kinds of fear-based insurance ads actually work anymore? Or are people...