Recent content by villeyvince

Great discussion on revitalizing under-performing medical ads — you’ve clearly identified that simply increasing spend isn’t enough and that targeting, message relevance, and channel fit matter just as much. One thing to add: using patient-journey Non Surgical tracking (from ad click all the...

That’s a really thoughtful point about long-term ear health. Most people don’t realize how gradual hearing damage is until it’s too late, so approaches that focus on prevention instead of quick fixes are definitely worth paying attention to. I especially agree with the idea of being consistent...